According to industry estimates, the post-recession market in laminate flooring is set for impressive growth, approaching 2 billion square meters within the next decade.

The market share of laminate has grown in recent years, both due to its enduring low cost and the improved technologies of manufacture. With modern high-resolution printing techniques, laminate has greatly gained in verisimilitude. Moreover, laminate floors are much more suitable for heavy-wear areas. Laminate is much more scratch-resistant than hardwood floors, and both cheaper and easier to replace.

Laminate is also a good choice for consumers who are attuned to environmental concerns, given that deforestation is not an issue during production of vinyl floors. In addition to wood, laminate can also mimic tile, granite and other ceramic and stone flooring products, at a fraction of the cost.

Currently, the largest market for laminates is Europe, which is also leading the globe in their production. Quickly-developing Asian markets are a close second, where laminates hold an allure because of their plentiful availability and low cost.